If the thoughts are incessant, then we are in a dangerous position. For me, the obsession is long gone by working the 12 steps of AA. When I watch some comercial of a beer or wine or bourbon, it does not bother me anymore. Because its just a thought. But, back before entering AA and out there drinking, yeah always. I surrounded my life with alcohol. I would not go to places that don't serve alcohol, which are few.