The ads in the UK are all great - I used to get furiously annoyed when they came on but you know, I think they really contributed to my quit! Now I think 'haha you can't guilt me anymore I'm over it now!' :)
A few examples (WARNING, NOT FOR THE SQUEAMISH!!)
'Put it out, right out' is the slogan at the end of one that shows the day after a house burnt down and a man lost his entire family from falling asleep with a lit cig. Whiz, bang, fire, and there goes the neighbourhood. The guy is on his knees bawling his eyes out.
The fish hook one I mentioned in another post - shows ordinary people doing ordinary things when suddenly a fish hook spears their cheek and drags them outside for a cigarette - the slogan is about 'getting unhooked.' The people at the end are in the Dr's office pulling the hook out and dropping it in the bin. AWESOME message!!
An older one shows how smoking clogs arteries with white fatty gunk - they show the cigarette burning and dropping this gunk from the lit end onto people's clothes while they're out in a bar, etc. and they're looking down all disgusted and trying to flick it off them. It sticks, you watch and go 'EWWWWW' am I seriously doing that to myself?!? Awesome x 2!
Another shows a guy wearing in a protective suit in a hazardous chemical facility processing things like benzene, and other chemicals also found in cigarette smoke. He goes into a detailed explanation of how the decontamination process would work if he were to get the chemicals on him. The voiceover cuts in to tell him 'do you realise these are some of the gazillion chemicals in cigarette smoke?' The guy looks totally horrified.
These are all seriously effective, but then again they're really good at all PSAs here in good ol Blighty. They really make you think!
[B]My Milage:[/B]
[B]My Quit Date: [/B] 1/1/2007
[B]Smoke-Free Days:[/B] 79
[B]Cigarettes Not Smoked:[/B] 1,831
[B]Amount Saved:[/B] �434.5
[B]Life Gained:[/B]
[B]Days:[/B] 6 [B]Hrs:[/B] 16 [B]Mins:[/B] 48 [B]Seconds:[/B] 48
